Nous contre vous! Êtes-vous à l'écoute?

à l'écouteAprès avoir lu un peu de À l'écoute, J'ai été vraiment intrigué par l'une des questions posées par l'équipe de Marketing pragmatique. Votre site Web parle-t-il de votre entreprise ou de vos clients?

Bien qu'il soit important de justifier votre autorité dans votre espace, il est beaucoup plus important pour vous de parler de ce que vous avez accompli pour vos clients. J'ai posé la question sur Twitter et il a attiré l'attention d'un certain nombre de personnes, y compris Andy Beal of Pèlerin de marketing.

J'ai décidé de me mettre à l'épreuve… est-ce que je parle plus de moi sur mon blog que des lecteurs? J'ai écrit une calculatrice à l'écoute pour le savoir! La calculatrice analyse votre flux et mesure le volume de Je, moi, nous, vous, vous êtes, nous, etc. dans le contenu du flux. Cela pèse aussi plus lourd que les titres!

Voici les résultats pour mon blog, un 9 sur 10:
à l'écoute du résultat

Cela signifie essentiellement que je parle de accompagner la plupart du temps! Fait intéressant, j'ai mis les adresses de flux de certains grands A-listers et les résultats étaient partout! Donner un coup de feu! Si vous trouvez des narcissiques (un score de 0), faites-le moi savoir! Je me suis amusé avec les titres des résultats.

Et assurez-vous de prendre une copie de À l'écoute: découvrez les opportunités extraordinaires qui mènent à des percées commerciales. C'est un livre exceptionnel sur la communication efficace avec les clients et les prospects afin de développer votre entreprise. Ma caractéristique préférée du livre est que chaque section fournit des exemples concrets d'entreprises à l'écoute!

13 Commentaires

  1. 1

    I didn’t do so well. 60% about myself. But I’m not sure I understand this. It’s my blog. I’m not necessarily trying to talk about my customers. I’m trying to talk *to* them which inevitably makes me use words like “I” and “me”. If I were to punch in the copy for the rest of my web site, the “me” factor would probably drop to 10% or less.

    • 2

      I agree, Patric. It’s just a nifty little check to see whether or not you always talk about yourself. Even when we do speak about ourselves, I think it’s important to put it in context FOR the audience. I speak about myself a lot on the blog, but I try to communicate why it’s important for them!

  2. 3

    Cool tool! I scored the same as Patric. As a guideline, it’s helpful, though I agree there are a lot of variables that affect the significance of a particular score. Measuring your blog over time, following a trend, might be more valuable than looking at a specific number.

  3. 4

    On Marketing Pilgrim, we talk about “you” 60% of the time. I’m happy with that, because folks read the blog in order to here “our” opinion on marketing news and how it effects “them.” So it’s a good balance.

    Now, when you’re actually selling a product or service, 90% should be a goal to aim for.

    Nice tool Doug!

  4. 6

    Doug,

    Glad you enjoyed the book. This is an awesome first step in assessing where you are at on the Tuned In spectrum. Thanks for sharing it. We’re also looking at similar ways to assess how good we are at market sensing, creating products that solve real market problems and launching solutions that resonate with buyers. I look forward to sharing them with you and your community.

    Phil, Craig and David

    • 7

      Phil

      Thanks so much for stopping by! I really did enjoy the book and appreciate your team’s transparency – it apparent that you folks really did take your wealth of knowledge and years of experience and put it all under a single cover. Great job!

      Doug

  5. 8

    Thanks for the tool Doug. I scored 50-50. For a blog site that would be a fairly nice balance much like Andy has said.

    For many ecommerce sites, we have to think of them as more than just an online brochure on the company. Certainly the more “you” or “your” words that appear in a site (direct mail or whatever ad) that offers a product/service is going to be a better marketing piece than one that has more “I’ and “me” in it. These are the basics concepts behind great copywriting.

    A good copywriting book for people to start of with is the classic book by Claude Hopkins, Scientific Advertising. This is a MUST READ (if you haven’t done so already) and many of the most successful business owners have used it to transform their business marketing to boost sales. Even for those who have read it, it pays to read it a few more times.

  6. 9
  7. 10

    Me Points: 85 Other Points: 91

    Considerate (5 out of 10)

    Hmmm… Guess I still have some work to do on mine.

    Exactly tool though thanks

  8. 11
  9. 12

    Douglas, Thanks for sharing your Tuned In Calculator. I’m a big fan of the book Tuned In and am all for tools that help us become more aware of our short comings.

    I’m interested in finding out more about how you come up with the score. Have you posted information about the metrics you use to calculate the score? I will definitely use your calculator to improve my score. Knowing how you derive the score will help even more. -Michael

  10. 13

    Thank Douglas great tool and post – apparently mine scored 10/10
    (Me Points: 1 Other Points: 80) I’m guessing I should focus more on me…
    Maybe you will get a chance to stop by my blog sometime – http://www.kasumiseo.co.uk/ – I blog about SEO and Online Marketing (surely that will give me an extra point!!!)
    Out of interest what to you think is the ideal result for your calculator?

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