Une histoire des technologies disruptives en marketing

marketing des innovations disruptives

Au fur et à mesure que les moyens de communication ont évolué et que de nouvelles technologies ont été inventées, elles ont effondré de nombreuses industries et en ont créé de nouvelles pour les remplacer. Cette infographie, développée dans le cadre d'un partenariat entre Eloqua et Jess3, nous guide à travers l'histoire et les nombreux événements qui ont déclenché des changements pour les spécialistes du marketing.

A History of Disruptive Innovations in B2B Marketing s'intéresse aux technologies et processus révolutionnaires qui ont changé à jamais un segment du monde: la vie des professionnels du marketing B2B.

Une histoire d'innovations disruptives B2B Eloqua JESS3

Un examen de l'histoire est assez fascinant dans notre industrie… d'autant plus que le taux de changement semble augmenter plutôt que diminuer. Découvrez ces autres infographies où nous explorons l'histoire: Histoire de l'analyse Web, Histoire de la publicité, Histoire du courrier électronique, Histoire de la messagerie texte, et le Histoire des téléphones mobiles.

Un commentaire

  1. 1

    This is a pretty lame “infographic”. It’s barely a table, and it’s mostly populated with things not remotely related to the title “History of Disruptive Innovations in B2B Marketing”. Being new doesn’t make something “disruptive”. Nor is there any illumination or insight into what makes the new thing a disruption for b2b marketing.

    The IBM PC, for example, was definitely disruptive. But that was driven by a need for computing power that was more accessible to the masses and specifically use of spreadsheets, which in the early 80s was an accounting phenomenon, not a marketing one. It was disruptive because it was convenient, low-cost, more accessible (more distributed), if less powerful and strategic than (i.e. inferior to) what came before. It was also based on an open versus proprietary architecture. Word processing and presentation software on PCs didn’t become significant until much later, by which point the disruption had already occurred, and it’s arguable that neither of these was specifically a “marketing disruption”, and certainly not a “b2b marketing innovation”.

    This strikes me as so much blather and hype — trying to latch onto a term that is becoming trendy, and then only loosely refer to its significance and without regard for its meaning. I really expected this to provide some insight into how different technologies have changed or amplified marketing, reducing its cost and increasing its effectiveness, and why the change really was disruptive (and therefore irreversible). All you have done here is provide a sort-of timeline for some pretty obvious big innovations without context, and a vehicle for Eloqua to advertise itself and claim it is disruptive (which it isn’t).

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